History of the North and South Korea Border Conflict

History of the North and South Korea Border Conflict In recent years, the relation between North Korea and South Korea becomes better. And in the latest news, the two parts of Korea decided to stop the conflict and sign the peace treaty. That even surprised people around the world and attracted many political criticizers from multiple nations. So what happened to make the conflict between North and South Korea become so famous? Why did Korea divide into two parts as the North and the South? How did the Korean War relate to World War II? And what did Korea do to make it become the highest security concern to the US? We all know that since the development of nations around the world, the need for expanding the territory of those countries has escalated as well. However, the region of each country is regulated by UN rules and international order. Therefore, more and more nations fight over their regions. North Korea wanted to expand its territory so started to invade South Korea’s region and created one of the most popular regional conflict, which is known as North-South Korea border dispute. The tension between North and South Korea has continuously lasted. The roots of the conflict on the Korean Peninsula started in 1945, at the end of the Second World War. Before 1945, Korea was still a part of the Empire of Japan. However, the situation started to change in August 1945. Japan’s Kwantung Army surrendered the Red Army, â€Å"The northern part of the Korean peninsula was liberated,† this statement means that at that time, only a northern part of Korea was free from Japanese Army. Two separate zones of the country were formed along the 38th parallel between USSR in the North and the US in the South. As a consequence, the two divided nations would receive supervision from the two different parties. North Korea or known as the Democratic People’s Republic of Korea got help from the Union of Soviet Socialist Republics (USSR), while the South was under the protection of the US. In 1947, the issue of forming the single state of Korea was mentioned in UN Co mmission on August 1948, the Republic of Korea was proclaimed. Over time, the differences of military and political regimes between two countries develop and create a massive tension. However, the conflict between the two parts of Korean Peninsula started to break out in June 1950. North Korea provoked bloody strife when Prime Minister of North Korea, Kim Il-sung decided to invade the South. There were 75000 North Korean soldiers running across the 38th, and 10,000 soldiers died daily before the war broke out. On June 25, 1950, the war happened â€Å"between US Armed Forces, along with 15 other countries under the banner of a UN multinational force fighting for South Korea, and the DPRK, backed by Chinese and Soviet troops.† which was known as the Korean War. So, what is the real reason for the bloody conflict between North and South Korea last for a half of a decade? The tension of two parts of the Korean peninsula is in the hottest stage. This battle got a lot of attention from multination around the world. Many people drew up possible hypothesizes about the factor of Korea War. However, there were still many questions remained unanswered over time. The collision was related to World War II and believed to be a part of the international power struggle between USSR and the US. In the North, Kim II Jung received the help his patrons included the Soviet Union and China. He formed his country as The Democratic People’s Republic of Korea. Kim II Jung also rose up skillful political leaders who knew how to build an aura of captivating charismatic power. Therefore, the president of North Korea controlled his country by force and regulations. North Korean people could be in jail if they against these rules. They had a very limited contact with the actual world. The country constructed itself as a dictatorship nation. Additionally, North Korea tried to build a good relationship with the Soviet Union to borrow USSR’s army to expand territory. Kim II Jung desired to reunify Korea. Thus, he repeatedly asked Joseph Stalin for military permission long time before the invention, according to The Wilson Quarterly. Moreover, at that time, USSR and The US were in the state of cold war. Stalin wanted to use Korean War as a means of measuring the West’s power. The leader of Soviet Union wanted to demonstrate its aggressiveness to the world. And if there would be no resistance, Korean War would become a stepping stone for USSR to conquer the world. On the other hand, South Korea was also democratic regime with fewer regulations. Citizen vote elected Prime Minister. People had the freedom of speech and connected to the world around. South Korean at that time was allied with the US and others fifteen countries. The US declared that it would not guarantee South Korea’s security, according to The Wilson Quarterly. The purpose of that declaration was not to make USSR not to have any caution with the US power. USA wanted to give an unexpected counter-attack to USSR to express their military potential. They also meant to threaten others plans of USSR. The Korean War began on June 25, 1590. Primarily, people thought it happened to be a civil war between two parts of a country. However, The Korean War was an international offence when the Soviet Union planned the North Koreas attack.   Moreover, Soviet-led tens of thousands of North Korean soldiers across the 38th parallel invade South Korea territory. As an expectation, the US and other fifteen countries countered the Korean War aims to change the international issues. Until 1953, President Dwight D. Eisenhower’s threated to use nuclear weapons on the northern continent. Worrying about the desolation of nuclear missile on the nation, after Stalin’s death, his uncertain successors, decided to end the Korean War via the armistice. In 1953, over a million soldiers and civilians not only from both sides of Korea but also from America, China, Russia and Britain dead. This war created a fear of the ‘domino effects’ to many allied nations. People recognize that the price of victory would be too high for any party; there was no point in letting the war continued. Fortunately, an armistice agreement was created in Panmunjom on July 27, 1953, and signed by both parties of Korea. In the armistice, although official peace between the North and the South was not established, a â€Å"demarcation line with a four-kilometer-wide demilitarized zone on both sides.† After that, in July 1972, the North and the South signed another treaty, the North-South Joint Statement. The statement was mainly about â€Å"independently, without reliance on foreign powers; peacefully, and based on a great ethnic consolidation.† After the Korean war, both parts of Korea made much of devastations their countries. North Korea lost its essential source of support due to the collapsing of USSR. Also, it lost all of the usual diplomatic relations with other countries and became the prominent security concerns of the United Nations. Furthermore, many Korean families were split due to the different kind of thoughts, either communism or non-communism. While South Korea became a significant economic and technological power, North Korea is still poverty, heavily militarized nation. The differences put North and South Korean in the state of ‘ready-to-fight’ over a period and have no clue of ending. Even though the Korean War ended for more than half of a century and many treaties were signed to keep the national peace. Technically, the two parts of the Korean Peninsula are still in the state of cold war. This tension does not only affect the diplomatic relations between North and South Korea but also become an international concern. Other allied countries started to have precaution with North Korea, North Korea isolates itself as an independent, socialist state and become aggressive to the world. The tension between North and South Korea has been continued up until now and causes many damages on both sides of the Korean Continent. While North Korea suffered from famine and economic crisis and the political system was predicted to be regressed. In the South, another vision of reformation developed. Korean people thought that the reunification would happen organically – not through military force or political solution. However, the idea that each part is following is diffe rent from the other. North Korea stubbornly wants to reunite with South Korea under North Korea’s philosophy, socialism. On the other hand, South Korean intends to run the country as a democratic system. Therefore, the questions of achieving reunification remain unanswered over time. In South Korea, the government wants to run the country under a democratic system. Because the South had a larger population compared to the North, thus, it cannot be managed in the same way as Kim’s empire. South Korea seeks freedom for its people. Park Chung Hee wants his citizens to talk what they want freely. Citizens have a right to decide who would be their prime minister. Also, residents are also allowed to connect to the world. Moreover, Park President wants to develop the Korean economic. Due to the division along Korean Peninsula, Korean economy was damaged enormously. The North-South joint factory was forced to close. As a result, hundreds of North Korean have to return to their state. The unemployed rate in the North escalated dramatically. Electric power and water supply have also been cut as well. In the term of tightening up the sanction on North Korea, the national economic system was almost collapsed. The deviation of economies between North and South Korea makes the unification more difficult than ever. Park Chung Hee wants to get close to the North, balance out the differences and turn Korea into the most economical and technological in Asia. In North Korea, Kim Jong Un wants to reunify Korea with a socialist idea. That idea was formed since Kim II Jung. The president of North Korea had an idea of building a country as a dictatorial system. He wanted to control his citizens with military force because he thought that people would be obedient to what he said due to the scare of death. Also, he wanted the country to be isolated from the rest of the world. When the nation became backward, the citizens would not dare to rebel; they would be loyal to the country. North Korea’s president understood the efficacy of the power force. Thus, he would love to keep that power not only during his lifetime but also beyond the time of his throne to mobilize the masses toward ambitious political goals. Moreover, on the reunification plan, Kim Jong Un also wants to take advantages of South Korea to develop the military system. According to Heather Stephenson, â€Å"Over the past 20 years, Seoul has given the Kim regime, on the record, over $10 billion, without any monitoring of who receives the aid.† There was still a mysterious thing to know whether that amount of money was used to increase living facilities or develop a nuclear missile. In another source, when Byung- Ho Chung visited North Korea, he asked how people in that country managed their lives during the difficult time. The North Korea tour guide just said â€Å"For us in North Korea, the thing that really matters is politics. The economy is nothing compared to politics. We are ready to endure hunger and sacrifice our lives for politics if necessary.† Kim assimilated his citizens that politic should become their first priority. North Korean military becomes dangerous and dominant over time while the quality of living remains the same for half of a century. The goal of unification of two parts of Korea is entirely different from each other. While Kim Jung Un only wants the country to be directed under his authority, South Korea seeks peace and freedom in its nation. It is a dilemma problem for political experts to solve. Hypothetically, The North follows the democratic system, would its citizens not make any rebellions to Kim? On the other sides, what would happen if the South change into Socialism? Would South Korea people be able to obey what Kim says even if his demand is unreasonable or dictatorial? Also, when Kim becomes the controller, who can stop him from using South Korea money to develop nuclear weapons? We all know that North Korea is the most dangerous potential nuclear force. People are anxious about each movement of North Korea military. Because, we all know that when the nuclear war happens, it will influence unimaginably enormous to the nations. No country can win in nuclear war. What it means is that in the end, the â€Å"winner† might end up less defeated than the â€Å"loser† but not too much of differences between two powers. Both sides of the conflict could have devastation occurred extremely quickly. â€Å"Two sides would have neither powers, nor laws, nor cities, nor cultures, nor cradles, nor tomb.† Also, nuclear weapons could be considered a holocaust. No one could survive after being involved. Additionally, national economic could be desolated. And it would take a lot of time and effort to restore as the origin. Seeing many adverse outcomes from nuclear programs, North Korea decides to stop working on nuclear weapons and find the way to unify with South Korea. Reunification between the North and the South has always been a dream for the President of the North Korea, Kim Jong Un. That idea has been held since Kim II Sung up until now. According The Hill, Harris said â€Å"He [Kim Jong Un] is after what his grandfather failed to do and his father failed to do, and he’s on a path to achieve what he feels is his natural place and where North Korea’s natural outcome is: a unified Korean peninsula that’s subject to the communist regime.† Reunification with the South brings to the North various benefits such as the developing in the economy and life qualification. Therefore, during last six decades, North Korea tried to set up many negotiating conferences to set peace between two parts of Korea. However, due to the differences between two nations, a peace treaty was still a difficult thing to come up. Until Early April 2019, after the Olympics event, the tension between two parts of Korea had a sign of reducing when South Korea sent a delegation to Pyongyang to meet Kim Jong Un. The purpose of this visiting is to prepare for a first summit meeting after holding high-level talks for more than a decade between North and South Korea. The summit meeting played a significant role in any possibility of peace on the Korean peninsula.  This summit was historic; it was believed to a be conference to erase the tension between two parts of Korea since 1953s. On April 27th, the first summit meeting finally happened with the participants of North and South Korea’s Leader. In the conference, Kim said â€Å"If we maintain frequent meetings and build trust with the United States and receive promises for an end to the war and a non-aggression treaty, then why would we need to live in difficulty by keeping our nuclear weapons?† After half of a century of setting troops at the border to keep uneasy peace, Kim Jong Un decided to stop the conflict and find the peace for citizens from both sides. The meeting was meant to have a peace treaty between two states of Korea by removing all of the nuclear missiles out of the Korean Peninsula. On the other hands, seeing the potential benefits when reunifying with the North, South Korea did many things to make unification happen. South Korea’s leader even started a committee to make the reunification becomes possible. Base on Mr. Moon’s perspective, the unity could help Korea to become wealthier by the help from North Korea. Additionally, for the last several years, North Korean society was one of the most sheltered guarded in the contemporary world. North Korea had a proud investment in preventing outsiders from seeing anything that might make a negative impact to the country. When reunifying the two parts of the continent, Korea could have a better military defense formed on North Korean military. Because of the common goal, at the summit, both North and South Korean agree to sign the peace agreement. Furthermore, Moon Jea-in met with North Korea’s president for the second time in a month to carry out the peace committee. Also, Prime Minister of Korea knows that if the meeting between Kim Jong Un and Donald Trump is not going well, denuclearization becomes impossible as well. Therefore, Mr. Moon supported Kim’s potential meeting with President Donald Trump for positive outcome. Korea authorities determinedly looked forward to developing sustainable peace between two countries. In conclusion, reunification is the only possible solution to help both sides of Korea develop. Even though the tension between North and South Korea has a sign of declaration. It is still challenging to consolidate as the two states have different views on the unification. In the North, Kim Jong-un wants to rule the country as a socialist system. While in the South, Mr. Prime minister seeks to modify the country democratically. In my opinion, to make reunifications happens, both Mr. Kim and Mr. Moon needs to reduce their egocentrism and look for the potential benefits beyond the unity. The key is to let Korean people live peacefully and improve the quality of life.   Although this reunification has to face obstacles, citizens from both sides are willing to try their best to let unification happen. Work cited: CBS/AP. â€Å"Seoul: North, South Korean Leaders Meet to Discuss U.S.-North Korean Summit.†Ã‚  CBS News, CBS Interactive, 26 May 2018, cbsnews.com/news/north-south-korean-leaders-meet-to-discuss-u-s-north-korean-summit-2018-05-26/. CNBC. â€Å"North, South Korea to Hold Summit on April 27.†Ã‚  CNBC, CNBC, 29 Mar. 2018, cnbc.com/2018/03/29/north-south-korea-to-hold-summit-on-april-27.html. Feffer, John. â€Å"Korean Reunification: The View From the North.†Ã‚  The Huffington Post, TheHuffingtonPost.com, 16 June 2016, huffingtonpost.com/john-feffer/korean-reunification-the_b_7597430.html. Jervis, Robert. â€Å"The Political Effects of Nuclear Weapons: A Comment.†Ã‚  International Security, 1 Oct. 1988, jstor.org/stable/2538972 Kettley, Sebastian. â€Å"North and South Korea: When Did They Split? Why Were They at War?† Express.co.uk, 16 May 2017, express.co.uk/news/world/805398/North-Korea-split-South-border-DMZ-Kim-Jong-un-Kim-Il-sung-Korean-war-conflict-USA Kheel, Rebecca. â€Å"Top Admiral: North Korea Wants to Reunify Peninsula, Not Protect Rule.†Ã‚  TheHill, The Hill, 14 Feb. 2018, thehill.com/policy/defense/373803-top-admiral-north-korea-wants-to-reunify-peninsula-not-protect-regime. Kwon, Heonik, and Byung-Ho Chung â€Å"North Korea: beyond Charismatic Politics† Rowman & Littlefield Publishers, 2012 Mark Stone, Asia Corespondent, in Pyongyang. â€Å"North And South Korea: A Quick History.† Sky News, 25 July 2013,news.sky.com/story/north-and-south-korea-a-quick-history-10439208 McKirdy, Euan. â€Å"South Korean Workers Leave Kaesong Industrial Park.†Ã‚  CNN, Cable News Network, 12 Feb. 2016, cnn.com/2016/02/11/asia/south-korea-kaesong-industrial-complex-closed/index.html. Sputnik. â€Å"History of Conflict Between North and South Koreas in Facts and Details.† Sputnik International, 20 Aug. 2015, sputniknews.com/analysis/201508201025995086/. Sang-hun, Choe. â€Å"North and South Korea Set Bold Goals: A Final Peace and No Nuclear Arms.†Ã‚  The New York Times, The New York Times, 27 Apr. 2018, nytimes.com/2018/04/27/world/asia/north-korea-south-kim-jong-un.html. Tonge-Hyung, Kim. â€Å"Kim Jong Un to Close North Korean Nuclear Test Site, Unify Time Zone with South Korea.†Ã‚  Global News, Global News, 29 Apr. 2018, globalnews.ca/news/4175208/kim-jong-un-close-north-korea-test-site/. Weathersby, Kathryn. The Korean War revisited.  The Wilson Quarterly, vol. 23, no. 3, 1999, p. 91+.  Literature Resource Center,  Accessed 5 May 2018. http://link.galegroup.com/apps/doc/A55306296/GLS?u=lynn16881&sid=GLS&xid=82a92296.   Ã¢â‚¬Å"What Does Kim Jong-Un Want?†Ã‚  Tufts Now, 7 Dec. 2017, now.tufts.edu/articles/what-does-kim-jong-un-want.

Critically discuss an established marketing theory Essay

Customer expectations are increasing because of the increasing choices from a wider range of consumption. Nowadays, customers do not just buy clothes from a boutique, but also large retail stores, web stores or even mobile phone shopping apps. Claes Fornell International states, â€Å"the multiple channel models focus on providing information, purchase or fulfillment orders, after-sale servicing and technical support† (CFI Group, 2006). There are many considerations that customers may make when they repurchase: Past experience, convenience, service, price, product features, company image, and the recommendations of others. These considerations are determined by the way that companies integrate initial purchases and problem resolution in a multi-channel environment. Marketing mix originally had 12 elements which were defined by Broden (1965). Thy are product planning, pricing, branding, channels distribution, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. McCarthy (1964) afterwards redefined the marketing mix based on the idea of Borden. He combined Borden’s 12 marketing mix elements to the four new elements: product, price, place and promotion, also called the 4Ps. McCarthy suggested they are combination of all of the factors at a marketing manager’s command to satisfy the target market. Therefore, the 4Ps concept is now the most common way in defining marketing mix. It is something that companies need to consider in order to market a product or service, they also provide a guideline for the companies to achieve a successful marketing campaign. The 4Ps are designed to analysis the needs and wants of customers, in order to satisfy them and therefore attract more customers and sales. Each element of the 4Ps plays an important role in fulfilling the satisfaction of customers and these roles change with the changing environment of the marketplace. This essay will be covering the concept of 4Ps and also how this concept is applied in the current multi-channel marketplace. The first p Product is the most important thing in an organization. Baines, Fill and Page (2011) define â€Å"Anything that can be offered for use and consumption, in exchange for money or some other form of value, is referred to as a product†. It might be tangible or intangible. As mentioned in the first paragraph, customers think a lot before they purchase, they do not just buy a product for the function of a product, but many other elements as well. So, product can be divided into 3 different forms in order to understand the elements, which are core, embodied and the augmented forms. Core product consists of the benefit or satisfaction that a customer expects from purchasing a product or service. The benefit can be in terms of either functional or emotional. Embodied product takes account into the physical benefit of a product such as the features, durability, design, packaging and brand name. Augmented product consists of the embodied product and also the other factors affecting the purchase activity. The second p is price. It is described as the amount a customer pays in exchange for goods and services. This is another crucial thing to a company, as price determines the money it earns through setting the prices of products. Companies have different pricing strategies in order to satisfy their target customers, setting a price for a product is difficult to a company. If the price is too high customers may not be able or willing to purchase whereas a very low price may make the customers think that the product are in very low quality therefore refuse to purchase. How should price be set depends heavily on the product itself and this relates to the expectations of the customers about the product. Not only the quality of the product but also other factors such as features of the product, the packaging and some other psychosocial expectations determine the price of a product. Place is the next p, it can also be called distribution. Baines, Fill and Page (2011) define this â€Å"Place or distribution concerns how to place the optimum amount of goods and/or services before the maximum number of a target market at the times and locations they want.† It focuses on the availability of the product at the desired place and time. Places can be in many kinds such as physical stores like departmental stores and supermarkets. It can also be in virtual form such as e-malls and e-market.  Ã¢â‚¬Å"Distribution activities are vital element in creating customer value. A product will provide customer value and satisfaction only if it is available to the customer when and where it is needed, and in the appropriate quality† (Douglas, James, and Ellram, 1998). The delivery of a product is important as it affects customer’s satisfaction and the evaluations over the quality of the service. Therefore companies need to think and manage well enough of the way s of distributing their products or services and here are some crucial factors of delivering goods: speed of the delivery, availability, range of choices, level of convenience and also after sale services. Lastly is promotion, it is also called marketing communication. Baines, Fill and Page (2011) state, â€Å"It is used to communicate elements of an organization’s offering to a target audience. This offer might refer to a product, a service, or the organization itself as it tries to build its reputation.† There are four promoting methods that companies commonly use, which are advertising, public relation, sales promotion and personal selling. Also today, promoting through Internet is the most popular way as it is cheap and effective, with the rapid development in technology and the increasing amount of access to the Internet. Since the purpose of promotion is to increase customers’ awareness to a product, companies usually begin to promote before a particular product is actually launched into the market. However, the volume of promotion depends on the finance of a company. A company with cash flow or other financial problems may find it difficult to implement prom otion activities due to costs. The marketing mix 4Ps models seem to be a very effective marketing strategy as it gives guidelines to companies of how to market a product or service. However many studies have criticised the 4ps concept as not being customer oriented. Today’s marketplace is customer oriented, companies should do everything in the favor of customers. Therefore, the original 4Ps marketing mix model defined by E McCarthy that is claimed to be product-oriented should be adjusted. Lauterborn (1990) suggests that the 4ps elements should be considered in the customer’s perspective, through converting the 4Ps to 4Cs, which is from product to customer solution, price to cost of customer, place to convenience, and promotion to communication. Mà ¶ller (2006)  criticised the 4Ps marketing mix in 4 areas: Internal orientation, lack of consumer interactivity, void of theoretical content and does not offer help for personification of marketing activities. The mix does not take into account the element of service marketing, it also ignores the relationship building with the customers. The idea of the marketing mix has implied the central element as marketers but this is not correct. ‘Customer-focused management’ should be the core of marketing. So nowadays in the marketplace, companies focus heavily on the ways of engaging with customers, by offering good customer services and provide the best buying experience to the customers. It is no longer just focus on the product itself. Apple’s product like iphone and Macbook are designed fashionable together with newest technology and good functions. However the company also pays huge effort in serving the customers, the features and functions of the product are not the only concerns. Well-designed Apple stores and massive amount of staff in each store provide a good atmosphere for the customers when they are making purchases. This provides memorable buying experience to the customers and therefore huge amount of sales can be generated. In the side of promotion, companies no longer promote their products by emphasising the features of the product but to engage with the customers. Many organisations use social network sites such as Facebook and Twitter as their promotion platform. Pages are created and the purpose of that is to interact with the customers. They tend to build relationships with customers through updating company’s status frequently and also observation from the customers’ activities. The TV adverts of the iphone now focus more on how it gets involved in customers’ daily life. It does not just mention the functions of the phone but highlight the way that iphone improves our life. Besides, there are also significant changes of the distribution of products under the multi-channel market place. More customers now make their purchase online instead of in store. This is because of the rapid development of technology and the increased popularity of online shopping, and it is convenience as well. This change has caused huge impact on the retailing industry. Increasing numbers of customers download movies and songs from the  Internet or iTunes Store, this made companies such as Blockbuster and HMV suffers, causing them to close stores and cut the number of staff. The use of marketing mix of a company depends on many factors, such as the finance of the company, the resources available and also the changing condition of the market and customer’s wants. The 4Ps are closely related, one change of one of the Ps has direct effect on the others. Companies need to pay huge attention to the current market with rapid changes, in order to make adjustments to their marketing mix. The 4Ps marketing mix, has been criticised by different studies in terms of its limitations to the current consumer-oriented market. However, despite the limitations, this concept still remains strong because of its simplicity. The majority of the marketing textbooks still define marketing mix with the component of the 4Ps. Companies still manage their marketing mix on the basis of this concept, perhaps with little variations according to the market condition. It is better for people to learn the 4Ps concept of marketing mix even though the concept might not fit into today’s marketplace, as it is relevant and it provides a clear guideline. Although there are many new marketing approaches and frameworks that have been suggested by different studies, these findings still cannot be agreed in the real business life as they are just raised theoretically but not empirically. This is because there is still a lack of data about how practitioners make use of the marketing mix to tackle the marketing problems, there is also a lack of effects of the 4Ps components on the success or failure of marketing programmes (E. Constantinides 2006). However, it is still preferable for the companies to consider improving the limitations of the 4Ps framework by taking account into the other suggested approaches that are focusing more on the customer side, given that the frequently changing of the customer behavior and wants. References E. Constantinides (2006) ‘The Marketing Mix Revisited: Towards the 21st Century Marketing’, Journal of Marketing Management, 22:3-4, 407-438 (Online), Available: http://dx.doi.org/10.1362/026725706776861190 (Accessed: 28 November 2013) Russ Merz, Ph.D. (2006) Customer-Focused Strategies in the Multi-Channel Marketplace, (Online), Available: http://www.vigilmetrics.com/Resources/Articles/CFI-Multi-Channel-Strategy.pdf (Accessed: 28 November 2013) Marketing Mix – 7P’s That Defines The Meaning Of The Marketing Mix, (Online), (2013) Available: http://marketingmix.co.uk/definition/ (Accessed: 28 November 2013) Chai Lee Goi (2009), ‘A Review of Marketing Mix: 4Ps or More?’, international journal of marketing studies, (Online), Vol. 1, No. 1, pp. 1-14. Available: www.ccsenet.org/journal.html (Accessed: 29 November 2013) Baines, Fill and Page (2011), Marketing, 2nd ed., United States, Oxford University Press Borden, N.H. (1964), â€Å"The concept of the Marketing Mix†, Journal of Advertising Research, June, pp 2-7. . McCarthy, E.J. (1964), Basic Marketing, a Managerial Approach, Homewood, Ill.: Richard D. Irwin, Inc.. Lauterborn, B. (1990). New Marketing Litany: Four Ps Passà ©: C-Words Take Over. Advertising Age, 61(41), 26.

SIWES Project in Computer Science Essay

1.1 Overview of SIWES SIWES refers to the employment of students nearing under-graduation in firms or organizations, which operate on activities related to the respective student’s major subjects. The course, CSC 3299 as offered in Ajayi Crowther University is a compulsory subject offered by every computer science student in the 2nd semester of the third academic year with the objective of enabling students to come into contact with real life applications regarding the knowledge and skills gained in both theoretical and practical courses of the university. The core courses of Computer Science offered by ACU are both theory and laboratory practical -based and aid in providing a theoretical concept or ‘base’ to the students so that they are equipped with sufficient knowledge for joining the work force after completion of under-graduation. SIWES on the other hand helps the students familiarize themselves with the experience of being employed in their field and effectively learning and applying the knowledge required by carrying out their activities in the offices and fields. 1.2 Objectives of SIWES The general objectives if SIWES are outlined as follows: Helping students break free from the theoretical world of ****books and class courses and leap into the real world of applications of knowledge. Enabling the students to effectively interact in a work environment within a hierarchy of employees. The efficiency in working in groups and under higher authorities is tested during this course. Helping students to express dependability, initiative, resourcefulness and professionalism in the tasks they are assigned. To evaluate the person’s ability to communicate and operate under pressure, if required. To help students enhance their creativity and efficiency in dealing with projects related to their field of study. To enable students to pick up skills from the experience and projects of other employees to apply in their own tasks. To enable the student realize their relative strength in a field with many practical applications and help students come out with final year projects that model real life industry challenges. 2.0 Origin of the Report This report has been prepared as a requirement of the internship program. The report was based upon the ICT department of the organization Nigerian civil aviation authority (NCAA). 2.1 ORGANISATION BRIEFS AND STRUCTURE OF NCAA Brief : Nigerian Civil Aviation Authority is the regulatory body for aviation in Nigeria. It became autonomous with the passing into law of the Civil Aviation Act 2006 by the National Assembly and assent of the President, Federal Republic of Nigeria. The Act not only empowers the Authority to regulate Aviation Safety without political interference, but also to carry out Oversight functions of Airports, Airspace, Meteorological Services, etc as well as economic regulations of the industry. Nigeria has just successfully passed through the ICAO Security follow-up Audit of May 2006 and the ICAO Universal Safety Oversight Audit in November 2006. Nigeria is now preparing for the American FAA IASA Category 1 Certification. With over 25 Airports, 30 Airlines, 590 Pilots, 19 Flight Engineers, 258 Air Traffic Controllers(ATC), 677 Aircraft Maintenance Engineers, 1103 Cabin Crew and 4 Aircraft Dispatchers, Nigeria now boasts of improved aviation infrastructural facilities at the Airports, state of the art navigational aids, modern weather forecasting equipment and highly skilled manpower to ensure safety and comfort of the flying public. Airlines have started bringing in brand new aircraft to the industry 737-700 new generation, Regional Jet CRJ 400/900, Dash 8-400Q, Business Jet/Turboprop, Helicopters, B777, Dreamliner B787, Jumbo Jet Boeing 747-400 series as well as brand new Regional Jet Embraer. 3.0 NCAA STRUCTURE Senior Management : Director General: Dr. H.O. Demuren Director of Airworthiness Standards: Engr. P. Ekunwe Director of Licensing: Capt. Adamu M****ia (Acting) Director of Operations and Training: Capt. A. N. Aliyu (Acting) Director of Aerodrome and Airspace Standards: Mr. Lawal Haruna Director of Air Transport Regulation: Ms. I. Sosina Director of Finance and Administration: Mrs. Elemanya Ebilah Director of Consumer Protection: Alh. Abdullahi Adamu Company Secretary/Legal Advisor: Mrs. A.A. Gbem Organizational Chart: 4.0 BRIEFS ON ICT DEPARTMENT 4.1 Our Goal To provide high quality, customer and staff-focused Information and Communication Technology support for efficient and value-added service delivery. 4.2 What We Do Our purpose is to ensure that our structures – such as all communication-based procedures for the NCAA – within and outside – conforms to standard ICT platforms and practices, carefully targeted to meet our goal. 4.3 Objectives †¢ To deploy modern-based ICT facilities that will become catalysts in the innovative processes of effective aviation safety within our air-space †¢ To embark on an on-going process in which to foster better information and communication access for aviation service users †¢ To provide the means by which information and communication knowledge is developed, stored, aggregated, manipulated and diffused within and outside the NCAA and to become the major transformational medium of aviation safety reformation †¢ To technologically support and enable NCAA’s full participation in the global economy 5.0 Responsibilities †¢ Advice on adoption of most efficiently and effective ICT policy †¢ Ascertain proper and smooth operations of computer systems at the headquarters †¢ Draw ICT and ICT-related Budgets †¢ Assess the impact of ICT in economic growth and development †¢ Drawing up specifications to facilitate procurement of appropriate computer hardware and software related features within the organization †¢ Supervise the installation and commissioning of computer network systems †¢ Contact point on all ICT-issues.(i.e. ICT Management) †¢ Represents the organization in all forums on ICT-related issues †¢ Coordinate training of staffs on computer systems in line with E-Government Strategy to build a proper ICT capacity within the organization †¢ Advice the organization on information security in the use of computers and Maintain important information and data backups CHAPTER 2 DESCRIPTION OF WORK DONE During my six months SIWES at NCAA, I worked extensively in the Network and maintenance unit, Where I gained a lot of experience in network environment and system maintenance. 6.1 NETWORK STRUCTURE OF NCAA: 6.2 SUMMARY ON THE NCAA NETWORK NCAA uses a domain to organize the network environment. Domains are groups of PCs on the same network and are a method to isolate communications between the members in the domain and the other data traffic.. Anyone in a domain can communicate with each other and out bound, however PCs not defined in the domain can not communicate with those in the domain. Basically the network starts from when the satellite in space sends radio signals down to the satellite dish receiver (ku-band, ka-band, c-band e.t.c). This satellite dish receiver is connected to the private port of the internet modem then the public port of the modem is connected to the ISA server which acts as the gateway to internet access. The ISA server is connected to a domain controller which controls the domain environment by granting anyone who has a registered account on the domain access to the internet recourse. I.e. anyone who does not have an account or valid log on credentials cannot use the internet. Domain controller can also be used to control the network environment by restricting the rights to chance setting on the workstation so that only administrative rights can alter settings. The ISA server is also connected to an antivirus server which monitors the automatic updates and downloading of update for all workstation in the domain with a specific antivirus used for the network installed on them. The ISA server is also connected to a 24 port switch which is connected to the different switch cabinet in each directorate of office buildings (since it is a 24 port switch it take a maximum of 23 directorates, another switch can be connected to the first switch in case of more buildings). Ever building has a cabinet where LAN (local area network) connections are distributed to different offices. The cabinet comprises of switches and patch panels. The patch panel is a device that is used as a repeater so that signals don’t get loss over a long cable. One of the cables that comes from the main 24 port switch goes to the patch panel then a RJ-45 cable is connected from the patch panel to the switch (mostly a 24-port switch) in the cabinet (in case of two switches  we have two patch panels.). The patch panel then distributes the connection in the office or to other offices in the building as LAN port where workstations can be connected to by the use of RJ-45 cable (workstations can also be connected directly to the switch). As for wireless connection, a wireless router or access point is placed at every passage way in each building. The wireless access point is either connected to one of the switches in the cabinet or the main 24-port switch.

Janies Loves Essay - 948 Words

In Zora Neale Hurston’s novel Their Eyes Were Watching God, she sets the protagonist, Janie Mae Crawford as a woman who wants to find true love and who is struggling to find her identity. To find her identity and true love it takes her three marriages to go through. While being married to three different men who each have different philosophies, Janie comes to understand that she is developed into a strong woman. Hurston makes each idea through each man’s view of Janie, and their relationship with the society. The lifestyle with little hope of or reason to hope for improvement. He holds a sizeable amount of land, but the couples life involves little interaction with anyone else. They are insignificant Logans house is a stump in the†¦show more content†¦Her decision to leave Logan for Joe Starks shows her determination to achieve her dream of love; she does not want to give and take this dream for stability. Logan is extremely ignorant of Janie†²s feelings. When she tries to talk with him about them he simply replies: †²Ah†²m getting†² sleepy Janie. Let†²s don†²t talk no mo†².†² (Hurston,30) He does not realize that Janie is serious about leaving him and that she wants him to show his feelings for her. Instead, he tries to hurt her like she hurt him, by pretending not to be worried about her leaving him. Janie gets to know Joe during her marriage with Logan. Right from the beginning he treats her like a lady. This is one reason why Janie is so attracted to him. Joe Starks is representative of a much different sphere in terms of African-Americans and their ways of dealing with white cruelty. He is quick to tell Janie that he has been working for white folks all his life, and it becomes evident to the reader through his improvements of the town; the light post, the general store, the post office that he is a man making plans of bringing Eatonville closer to the white world. Sounding like Mrs. Turner, he chastises town residents for casting doubt on his plans for a post office: The white man dont have tuh keep us down. Us keeps our own selves down (Hurston, 39).Show MoreRelatedTheir Eyes Were Watching God: Janies Quest for Love Essay example2590 Words   |  11 Pagesto find true love. Like many people, she begins her journey not knowing what love is. Janie encounters many obstacles in her quest for love. Even when she finds love with Tea Cake, more obstacles challenge their relationship. de very prong all us †¦ gits hung on. Dis love! D ats just whuts got us uh pullin and uh haulin and sweatin and doin from cant see in de mornin till cant see at night (22). But, what is true love, and how does one know when they have found it? Janie’s first significantRead MoreTheir Eyes Were Watching God1064 Words   |  5 Pagesloved ones. Janie moves from caregiver to caregiver searching for true love and happiness, only to have it stripped away from her once she finds it in her third husband Tea Cake. At the end of the novel, having realized true love and loss, Janie is a whole woman. Their Eyes Were Watching God portrays the growth of the human spirit through both the emotional and physical deaths of four prominent people in the main character Janie’s life: her grandmother, her first husband Logan Killicks, her second husbandRead MoreTheir Eyes Were Watching God By Zora Neale Hurston Essay1273 Words   |  6 PagesSouth during the early 1900’s. Due to her mixed heritage and her gender, Janie struggles to find her place in society, but she becomes determined to find true love. Throughout the novel, Janie develops relationships, both healthy and toxic, that lead her to achieving her ultimate goal of true love. Hurston uses Jamie’s quest for true love to enlighten the reader on the importance of gender equality, the insignificance of social status, and the vile nature of jealousy. Throughout the novel, HurstonRead MoreLove in Their Eyes Were Watching God by Zora Neale Hurston Essay1676 Words   |  7 PagesLove is different for each and every person. For some, it comes easy and happens early in life. For others, such as Janie in Their Eyes Were Watching God by Zora Neale Hurston, it happened much later in life after two unsuccessful marriages. Janie’s grandmother, Nanny raised Janie to be attracted to financial security and physical protection instead of seeking love. Nanny continually emphasized that love was something that was bound to happen after those needs were met; even though Nanny never marriedRead More Janie in Their Eyes Were Watching God and Holden Caulfield in The Catcher in the Rye1019 Words   |  5 Pagesand each one of these men contribute to Janie’s quest in different ways. In the beginning, the pear tree symbolizes Janie’s yearning to find within herself the sort of harmony and simplicity that nature embodies. However, that idealized view changes when Janie is forced to marry Logan Killicks, a wealthy and well-respected man whom Janie’s Nanny set her up with. Because Janie does not know anything about love, she believes that even if she does not love Logan yet, she will find it when they marryRead MoreTheir Eyes Were Watching God By Zora Neale Hurston1640 Words   |  7 PagesJanie’s Discovery of Self Through Symbols In the novel, Their Eyes Were Watching God by Zora Neale Hurston, Janie Mae Crawford deals with her loss of self and rediscovering herself through symbols that describe each of her relationships. After Janie discovers what she thinks love is, she undergoes three marriages that define her idea of love through the way her husbands treat her and the recurring symbols that appear in each one. These relationships range from passionless to abusive to positive andRead MoreA Womens Search for Identity in Zora Neale Hurston’s Their Eyes Were Watching God729 Words   |  3 PagesThrough symbolic imagery, such as the pear tree, Janie’s hair, and the horizon, Hurston ultimately shows a women’s quest for her identity. As a young teenager, Janie becomes infatuated with the idea of an idealistic romance: â€Å"She saw a dust-bearing bee sink into the sanctum of a bloom; the thousand sister-calyxes arch to meet the love embrace†¦So this was a marriage!† (Hurston 11). This image represents Janie’s budding sexuality; Janie wants to find the love and affection from a man, that the bees shareRead MoreTheir Eyes Were Watching God1304 Words   |  6 PagesIn Their Eyes Were Watching God, love plays a pivotal role in the life of the protagonist, Janie. Janie is exposed early in life to all the facets of love. From an early point in the novel until the very end, Janie searches for a man to fulfill her childhood concept of love. It is through this search for love that Janie finds the confidence and security in herself to become independent. Therefore, Janie’s quest to find love is not only a fulfillment of a childhood dream, but also a journey to findRead MoreLove and Relationships Versus Independence: Zora Neale Hurstons Their Eyes were Watching God1407 Words   |  6 Pagesbelieve finding love is more valuable than their own independence. In most cases that could be true, but if the one you are seeking and expecting love from is not treating you with respect, how is love more important? The journey of finding love could be a great one but if deep down inside you are aware of your unhappiness, then YOUR independence should be what matters. Zora Neale Hurston’s message with the theme of Love Relationships vs. Independence is to never rush into finding love until you areRead MoreTheir Eyes Were Watching God932 Words   |  4 PagesConveys Her Relationships In Zora Neale Hurston’s Their Eyes Were Watching God, the protagonist, Janie, endures two marriages before finding true love. In each of Janie’s marriages, a particular article of clothing is used to symbolically reflect, not only her attitude at different phases in her life, but how she is treated in each relationship. In Janie’s first marriage with Logan Killicks, an apron is used to symbolize the obligation in her marriage. â€Å" Ah’ll cut de p’taters fuh yuh†¦ When Janie had